Branded content partnerships help us create original real estate content to engage consumers in deeper stories that set REALTORS® apart from agents and listing apps, while demonstrating the expertise a REALTOR® brings to the transaction.
Content Partnerships
Pathways to Ownership – An article in partnership with CNN
Read about how first-time homebuyers find new, creative ways to achieve ownership, including NAR data.
The Equity Advantage – An article in partnership with CNN
Explore the equity advantages of older generations of homeowners and repeat buyers, and how first-time buyers can learn from them.
All Content Partnerships
All Content Partnerships
Apartment Therapy
Journey Home
NAR has partnered with Apartment Therapy, a popular lifestyle and interior design site, to showcase the home buying process with an illustrated board-game journey featuring pop-up hotspots for each stage with information and tips. The partnership also includes eight native widgets and a video series that features home buyer’s realty pain points that were solved by the help of a REALTOR®.
- Visit the Apartment Therapy Interactive Hub
- 2020 Episode 1: Buffalo, NY
- 2020 Episode 2: New Orleans, LA
- 2020 Episode 3: Los Angeles, CA
- 2020 Episode 4: Atlanta, GA
- 2019 House Tour #1: Sacramento, CA
- 2019 House Tour #2: Nashville, TN
- 2019 House Tour #3: Port Saint Lucie, FL
- 2019 House Tour #4: Darien, CT
- 2019 House Tour #5: Seattle, WA
- 2019 House Tour #6: Portland, OR
- 2019 House Tour #7: Smyrna, GA
- 2019 House Tour #8: Sicklerville, NJ
The followers of Apartment Therapy had questions about buying and selling a house during this pandemic, and who did they come to for answers? That's right, the National Association of REALTORS®. This Q&A feature article reinforces the expertise of REALTORS®, and is an excellent resource for you to share with your clients.
Bustle
How This Couple Moved From City to Small Town in the Pandemic
How This Apartment Dweller Went From Renter To Homeowner
A New Business Owner Shares What It Was Like to Lease Her Own Storefront
CNN
In this partnership with CNN, NAR demonstrates authority in real estate through its economic data and market trends to guide first-time home buyers navigating the housing market.
2023 Articles
- Pathways to Ownership — In this market, first-time homebuyers get creative during their journey to homeownership, buying with roommates, creative financing and rethinking location. The article includes homeownership trends from NAR.
- The Equity Advantage — Older generations and repeat buyers have an equity advantage when looking for their next home. First-time homebuyers can learn from these homeowners who benefit from the equity advantage.
- Forecast 2023: What’s in Store for the Housing Market This Year? — NAR’s Dr. Lawrence Yun offers forecasts and advice for homebuyers and sellers.
2022 Articles
- The Long-Term Wealth-Building Benefits of Home Ownership — Read how REALTORS® use their expertise to help buyers get on the path to home ownership, a great long-term investment.
- Space and Support: The Key Forces Now Driving Where Americans Move — With the housing market always in flux, REALTORS® can help buyers stay ahead of the curve by understanding new demographic and behavioral trends.
- Buying a Home in 2022: How to Navigate an Ultracompetitive Real Estate Market — Learn how REALTORS® help homebuyers find a desirable home and negotiate the best possible deal in today’s competitive housing market.
Refinery 29
NAR has partnered with Refinery29, a modern woman's destination for how to live a stylish, well-rounded life, to produce and distribute a 6-part article series sharing individual stories that position REALTORS® as the most trusted resource, who’ve already helped many members of this female audience make ownership ambitions a reality.
- I Bought a Home at Age 23 — Here's How I Did It
- My Boyfriend and I Had Never Lived Together... Until We Bought a Home
- We Bought a Home We Couldn't Afford — And We're Never Looking Back
- Here's How I Budgeted for a Home as a Single Mom
- I'm a Freelancer and I Bought a Two-Bedroom in NYC — Here's How I Did It
- I Bought a Home Making Less Than $30K a Year — Here's How
The Atlantic
The New Housing Landscape
NAR has partnered with The Atlantic, an American news and multi-platform publisher, covering news, politics, culture, technology, health, and more, to create a multi-media destination page, highlighting various ethical dilemmas facing today’s homeowner, such as interacting with neighbors, renting space on Airbnb, and remodeling classic features. Through each experience, thoughtful insights and guidance from REALTORS® supports the modern home owning experience.
The Daily Beast
Hill to Home
NAR has partnered with The Daily Beast, an American news and opinion website focused on politics and pop culture, to create a series of articles showcasing NAR as the leading advocate for homeowners, and the REALTORS® who are arming homeowners with the knowledge to make informed choices. A separate initiative “Neighborhood Shapers” tells the stories of minority homeowners who broke ground by moving to non-minority areas, and the support REALTORS® gave them then and continue to provide.
- Cheat Sheet #1: Why Infrastructure May Be the Hot-Button Issue of Tomorrow
- Cheat Sheet #2: The Government Shutdown's Impact on the Housing Market Is Ongoing
- Cheat Sheet #3: There's a New Director of the FHFA; What's Going to Change?
- Cheat Sheet #4: 30-Year Mortgages Are More Relevant Than Ever
- Article #1: Net Neutrality Could Be Make Or Break for Those in Real Estate
- Article #2: Student Loans Are Destroying Millennial's Homeownership Ambitions
- Article #3: Tax Reform Could Take a Toll on Homeowners in 2019 and Beyond
- Article #4:Rising Rents and Impossible Hurdles: Affordability Issues and Systemic Racism Make Homeownership Out of Reach for Many African Americans
- Article #5: Diversified Lifestyles and New Opportunities: How Shifting Socioeconomic Trends Are Changing Homeownership
- Article #6: Big Data Means Big Opportunities and Big Challenges for Real Estate
- Article #7: Redlining Revisited: Why the Community Reinvestment Act Needs to Do More to End Lending Discrimination
- Article #8: How the American Housing and Economic Mobility Act Plans to Tackle the Housing Affordability Crisis
- Neighborhood Shapers Article #1: Chicago
- Neighborhood Shapers Article #2: Minneapolis-Saint Paul
- Neighborhood Shapers Article #3: Levittown, PA
- Neighborhood Shapers Article #4: Rochester
theSkimm
NAR has partnered with theSkimm to demonstrate REALTOR® expertise and guidance, giving answers to frequently-asked homebuying questions, in a digestible format to help future first-time buyers.
- Homebuying (and Selling) In Today's Market, Skimm'd — Answers to frequently-asked questions about real estate and the homebuying process, demonstrating REALTOR® expertise in the housing market and providing consumers with information they need to consider during the planning and buying stages.
Thrillist
Moving Outside the Box
NAR has partnered with Thrillist, an online media website covering food, drink, travel and entertainment, to create a 6-part written series, featuring different regions of the country whose liveability is far greater than most people assume, such as the Rust Belt, suburbia, or small town America. Each article includes tips and expertise from local REALTORS®, as they open the clients and the viewers minds to beautiful housing options around the country.
TrueX
Guaranteed Engagement
NAR has partnered with TrueX, a leading engagement advertising platform, to create three :30 second interactive engagement takeovers running on full-episode programming. This advertising unit leverages NAR’s REALTOR® Code of Ethics to effectively build consumer understanding around the value of using a REALTOR® and showcases the REALTOR® difference.
Uninterrupted
NAR has partnered with Uninterrupted, a sports media site founded by Lebron James that specializes in content based on the athletes’ perspective, to produce and distribute a 2-part video series that follows NBA players who have recently been traded and are willing to share their journey and relationship with their agent, highlighting how REALTORS® offer expert advice at the times these players need it most.
Vice
Right At Home (2022-2023)
NAR partnered with VICE Media to release Right At Home, a video series showcasing REALTOR® partnership with first-time buyers. Each episode tells real stories about the property-buying process and the relationships they’ve built along the way.
- Episode 1 - Second City | Right At Home
REALTOR® Desiree Gaeta helped her client and first-time homebuyer Demetria find the right home and community. Desiree understands the importance of finding the right space in a new city that’s also a good investment. - Episode 2 - Savvy Shopper | Right At Home
See how REALTOR® Molly Kirby partnered with client Luther as he learned about his new community of Newport, RI and the complex process of establishing a new business. - Episode 3 - Small Town Idyllic | Right At Home
With passion and the Code of Ethics, REALTOR® Mario Geissler ensured his clients got the right home in a new town. Watch how Mario helped find the right place, keeping his clients’ needs top of mind. - Episode 4 – New Around Here | Right At Home
REALTOR® duo Wesley Edwards and Anthony Marone go above and beyond for their clients to make them feel welcome in a new place. Their approach to the homebuying process shows their love for their work and their city.
Where the Heart Is
- Episode 1
Featuring a healthcare professional who had to move to provide care during the pandemic. In this story, we’ll show how a REALTOR® was a pivotal partner during a high-pressure situation by providing expertise throughout the transaction. - Episode 2
Featuring REALTOR® Vickie Lobo who goes above and beyond for her community by starting a non-profit, Knock Knock Angels to provide housing essentials to those in need. Vickie is also dedicated to working with home buyers, like Alexis, to find the right home for her family. - Episode 3
Featuring new homeowners as the navigate the unique challenges and preparation that comes with moving as a disabled person. REALTOR® Ryan Gebauer, who specializes in working with disabled clients was able to help the Robbin's with his expertise to fulfill their dream of buying a home their family felt comfortable in. - Episode 4
Featuring two brothers who had the desire to open a coffee shop and bakery in the heart of Houston during the pandemic when most people work and ate at home. Commercial REALTOR® Jamie Hinson played a pivotal role as the expert with the ability to help reshape a business through her knowledge of commercial real estate to find the perfect location for the Wilson brothers.
The Way Home
Videos:
Home Again
Videos:
Vox
The Future of Homebuying is Here — This explainer series breaks down economical shifts and the impact on the homebuying process.
Multigenerational Homebuying — This custom three-minute video dives into the trend of mulitgeneraltional homebuying and how REALTORS® can help navigate the nuances of finding a home that works for the whole family.
Post-Pandemic Homebuying Video — Homebuying has changed since the pandemic and REALTORS® are best equipped to help homebuyers navigate the nuances.
Homebuyer Checklist — The checklist encompasses everything a first-time buyer needs to know about buying a home in today's market. Printable version available in the article.
Washington Post
NAR has partnered with Washington Post, a trusted name in news, to produce national, online articles that educate consumers on the real estate market, and the advantages of homeownership and working with a REALTOR®.
2023 Articles
How to Navigate an Ever-changing Housing Market
- Homeownership continues to be a solid, long-term investment even with turbulence in the market. This article features expert tips and guidance from REALTORS®, as well as NAR research data about the ever-evolving housing market.
The U.S. Real Estate Market: Envy of the World
- A comparison between home buying and selling in the U.S. and other countries shows what makes the U.S. a global leader in real estate. Read about the benefits of the MLS, mortgage options, and other U.S. housing market advantages
Article Series on Extreme Weather
- Features regional stories from North Dakota, Oregon, and Louisiana where communities have been affected by natural disasters and property related damage, and how REALTORS® are making a difference providing expertise to clients, and in the wake of disasters, to help their communities recover.
- Provides a detailed explanation of four extreme weather events in the country, as well as highlights expert tips and advice from REALTORS® who help clients understand area-based risks and how to protect the home in preparation for such events.
The New Kids in Town
The New American Cul-De-Sac
NAR has partnered with the Washington Post to create a virtual, interactive cul-de-sac that allows users to navigate through different stories from modern home buyers expressing how a REALTOR® helped them on the path to ownership. The articles also give a voice to the REALTOR®, who will give expert analysis on the trends covered.
