Maintaining the REALTOR® Brand for the Next 100 Years

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- Highlights & News
  
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  Close
- Housing Statistics
  
  National, regional, and metro-market level housing statistics where data is available.
  
  Close
- Research Reports
  
  Research on a wide range of topics of interest to real estate practitioners.
  
  Close
- Presentation Slides
  
  Access recent presentations from NAR economists and researchers.
  
  Close
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  Affordability, economic, and buyer & seller profile data for areas in which you live and work.
  
  Close
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  Close
- REALTORS® Political Action Committee (RPAC)
  
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  Close
- State & Local Advocacy
  
  Resources to foster and harness the grassroots strength of the REALTOR® Party.
  
  Close
- REALTOR® Party
  
  A powerful alliance working to protect and promote homeownership and property investment.
  
  Close
- Get Involved
  
  Now more than ever, it is critical for REALTORS® across America to come together and speak with one voice.
  
  Close
Close
Education
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NAR and its affiliated Institutes, Societies, and Councils offer a wide selection of real estate training options.
- All Education & Professional Development
- All NAR & Affiliate Courses
  
  Continuing education and specialty knowledge can help boost your salary and client base.
  
  Close
- Code of Ethics Training
  
  Fulfill your COE training requirement with free courses for new and existing members.
  
  Close
- Continuing Education (CE)
  
  Meet the continuing education (CE) requirement in state(s) where you hold a license.
  
  Close
- Designations & Certifications
  
  Acknowledging experience and expertise in various real estate specialties, awarded by NAR and its affiliates.
  
  Close
- Library & Archives
  
  Offering research services and thousands of print and digital resources.
  
  Close
- Commitment to Excellence (C2EX)
  
  Empowers REALTORS® to evaluate, enhance and showcase their highest levels of professionalism.
  
  Close
- NAR Academy at Columbia College
  
  Academic opportunities for certificates, associates, bachelor’s, and master’s degrees.
  
  Close
Close
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Stay current on industry issues with daily news from NAR. Network with other professionals, attend a seminar, and keep up with industry trends through events hosted by NAR.
- Latest News
- NAR Newsroom
  
  Official news releases from NAR.
  
  Close
- REALTOR® Magazine
  
  Advancing best practices, bringing insight to trends, and providing timely decision-making tools.
  
  Close
- Blogs
  
  Commentary from NAR experts on technology, staging, placemaking, and real estate trends.
  
  Close
- Newsletters
  
  Stay informed on the most important real estate business news and business specialty updates.
  
  Close
Close
About NAR
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America's largest trade association, representing 1.5 million+ members, including NAR's institutes, societies, and councils, involved in all aspects of the residential and commercial real estate industries.
- Mission, Vision, and Diversity & Inclusion
- Code of Ethics
- Leadership & Staff
  
  National, state & local leadership, staff directories, leadership opportunities, and more.
  
  Close
- Committee & Liaisons
- History
  
  Founded as the National Association of Real Estate Exchanges in 1908.
  
  Close
- Affiliated Organizations
- Strategic Plan
  
  NAR’s operating values, long-term goals, and DEI strategic plan.
  
  Close
- Policies
- Governing Documents
  
  Code of Ethics, NAR's Constitution & Bylaws, and model bylaws for state & local associations.
  
  Close
- Awards & Grants
  
  Member recognition and special funding, including the REALTORS® Relief Foundation.
  
  Close
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Real Estate Topics
Your resource for all things Real Estate. Including Legal, Agent & Broker, and Property Rights Issues.
- View All
- Competition in Real Estate
  Local broker marketplaces ensure equity and transparency.
- Marketing
  Social Media
  Sales Tips & Techniques
  MLS & Online Listings
  View More
- Being a Real Estate Professional
  Starting Your Career
  Being a Broker
  Being an Agent
  View More
- Residential Real Estate
  Condominiums
  Smart Growth
  Vacation, Resort, & 2nd Homes
  FHA Programs
  View More
- Legal
  Arbitration & Dispute Resolution
  Fair Housing
  Copyright
  View More
- Commercial Real Estate
Membership
Whether you’re a new agent or an experienced broker you have access to a wide array of resources designed to help you succeed in today's market.
- Right Tools, Right Now
- All Membership Benefits
- NAR REALTOR Benefits®
  Bringing you savings and unique offers on products and services just for REALTORS®.
- Directories
  Complete listing of state and local associations, MLSs, members, and more.
- Dues Information & Payment
- Become a Member
  As a member, you are the voice for NAR – it is your association and it exists to help you succeed.
- Logos and Trademark Rules
  Only members of NAR can call themselves a REALTOR®. Learn how to properly use the logo and terms.
- Your Membership Account
  Review your membership preferences and Code of Ethics training status.
Research & Statistics
Including home buying and selling, commercial, international, NAR member information, and technology. Use the data to improve your business through knowledge of the latest trends and statistics.
- Highlights & News
  Get the latest top line research, news, and popular reports.
- Housing Statistics
  National, regional, and metro-market level housing statistics where data is available.
- Research Reports
  Research on a wide range of topics of interest to real estate practitioners.
- Presentation Slides
  Access recent presentations from NAR economists and researchers.
- State & Metro Area Data
  Affordability, economic, and buyer & seller profile data for areas in which you live and work.
- Commercial Research
  Analysis of commercial market sectors and commercial-focused issues and trends.
- Statistical News Release Schedule
Advocacy
NAR is widely considered one of the most effective advocacy organizations in the country.
- Advocacy Issues & News
- Federal Advocacy
  From its building located steps away from the U.S. Capitol, NAR advocates for you.
- REALTORS® Political Action Committee (RPAC)
  Promoting the election of pro-REALTOR® candidates across the United States.
- State & Local Advocacy
  Resources to foster and harness the grassroots strength of the REALTOR® Party.
- REALTOR® Party
  A powerful alliance working to protect and promote homeownership and property investment.
- Get Involved
  Now more than ever, it is critical for REALTORS® across America to come together and speak with one voice.
Education
NAR and its affiliated Institutes, Societies, and Councils offer a wide selection of real estate training options.
- All Education & Professional Development
- All NAR & Affiliate Courses
  Continuing education and specialty knowledge can help boost your salary and client base.
- Code of Ethics Training
  Fulfill your COE training requirement with free courses for new and existing members.
- Continuing Education (CE)
  Meet the continuing education (CE) requirement in state(s) where you hold a license.
- Designations & Certifications
  Acknowledging experience and expertise in various real estate specialties, awarded by NAR and its affiliates.
- Library & Archives
  Offering research services and thousands of print and digital resources.
- Commitment to Excellence (C2EX)
  Empowers REALTORS® to evaluate, enhance and showcase their highest levels of professionalism.
- NAR Academy at Columbia College
  Academic opportunities for certificates, associates, bachelor’s, and master’s degrees.
News & Events
Stay current on industry issues with daily news from NAR. Network with other professionals, attend a seminar, and keep up with industry trends through events hosted by NAR.
- Latest News
- NAR Newsroom
  Official news releases from NAR.
- REALTOR® Magazine
  Advancing best practices, bringing insight to trends, and providing timely decision-making tools.
- Blogs
  Commentary from NAR experts on technology, staging, placemaking, and real estate trends.
- Newsletters
  Stay informed on the most important real estate business news and business specialty updates.
- NAR NXT, The REALTOR® Experience
- REALTORS® Legislative Meetings
- AE Institute
- Real Estate Forecast Summit
- C5 Summit
- Leadership Week
- iOi Summit
- All Events
About NAR
America's largest trade association, representing 1.5 million+ members, including NAR's institutes, societies, and councils, involved in all aspects of the residential and commercial real estate industries.
- Mission, Vision, and Diversity & Inclusion
- Code of Ethics
- Leadership & Staff
  National, state & local leadership, staff directories, leadership opportunities, and more.
- Committee & Liaisons
- History
  Founded as the National Association of Real Estate Exchanges in 1908.
- Affiliated Organizations
- Strategic Plan
  NAR’s operating values, long-term goals, and DEI strategic plan.
- Policies
- Governing Documents
  Code of Ethics, NAR's Constitution & Bylaws, and model bylaws for state & local associations.
- Awards & Grants
  Member recognition and special funding, including the REALTORS® Relief Foundation.
- NAR's Consumer Outreach
More

Maintaining the REALTOR® Brand for the Next 100 Years

This video reviews important rules for associations to be aware of so they and their members are using the REALTOR® marks properly.

Maintaining the REALTOR® Brand for the Next 100 Years

Dec 14, 2018

5:08

Details
Transcript

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NAR celebrated the 100th Anniversary of the REALTOR® marks in 2016! In order to ensure the REALTOR® marks are protected for another 100 years, it’s important that the REALTOR® marks are used only in accordance with NAR’s trademark rules. This video reviews important rules for associations to be aware of so they and their members are using the REALTOR® marks properly.

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Next Up: Commercial Series

From the advocacy efforts to technology advances and updates on commercial industry trends, the topics in this series all relate to what’s happening in commercial real estate now and what trends are on the horizon.

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