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Pricing Strategy Advisor (PSA)

Who is it for?

The Pricing Strategy Advisor (PSA) certification is specifically designed to enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values.

What You Gain

Knowledge:

  • The purpose and benefits of CMAs, and how to guide clients through them
  • Terminology of pricing and valuation
  • The Code of Ethics as it relates to pricing
  • How to identify appropriate comparables, and where to find information about them
  • The role of supply and demand in pricing
  • How to adjust comparables
  • Specific challenges and special situations in making adjustments
  • How to work with appraisers
  • How to hone your pricing skills and practices

Benefits:

  • Use of PSA logo and name
  • Downloadable PSA Certificate
  • Customizable Press Release
  • PSA Customizable Marketing Materials
  • Monthly e-newsletter
  • Facebook private networking group

How to Earn It

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For REALTORS® in the U.S.

Education

Professional Affiliation

  • Member in good standing of the National Association of REALTORS®

Application

Cost

  • Online course: $130.00
  • One-time application fee: $179.00

For International REALTOR® Members

Education

  • Complete the Pricing Strategies: Mastering the CMA 1-Day course online or in the classroom.

Professional Affiliation

  • Membership in good standing in a cooperating association outside the U.S. which is party to a Bilateral Cooperation Agreement with the National Association of REALTORS® (NAR).

Application

  • Pay the one-time application fee of USD $179.00 via our payment portal.

Cost/Maintaining Your PSA Designation

  • Online course: $130.00
  • Application fee (see Application section above)
  • Once you've earned the PSA designation, you will also be an International REALTOR® Member of NAR for the balance of that calendar year.
  • Maintaining your NAR International REALTOR® membership with one yearly fee of USD $75 will keep all of your NAR designations and certifications active.
  • Please note that if your International REALTOR® membership goes inactive, so will your PSA designation.

Questions? Email us at NARcredentials@nar.realtor.

*Get a 10% discount off the price of the online course.

For more information about the certification, email psa@nar.realtor or visit the PSA website.

Find a PSA-certified REALTOR®

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