Quick Takeaways:

  • Circle Prospecting
  • Sphere of Influence
  • Expired Listings
  • For Sale By Owners
  • Previewing Properties
  • Door Knocking
  • Open Houses

Source: Prospect: The Real Estate Lead Generation Manual(link is external)

Developing new leads is crucial to expanding a successful real estate business. A wealth of information is available to you including several toolkits from REALTOR® Magazine Online(link is external), business letter templates(link is external) and relevant articles from various websites, plus books and eBooks from NAR's library (located in the References tab).

Your best opportunity to convert a lead into a client is through face-to-face interaction. While your print and online advertising communicate your marketing message powerfully, you can make a better case personally for your skills and ability to represent prospects. Remember not to forego community events or other neighborhood involvement — where you can meet prospects in person. Those activities are vital components of a business plan that puts you in front of potential customers. Make sure you balance your advertising efforts with a range of approaches.

See References for more information.

Show More
Advertisement
Close menu