Strategic Association Management (SAM)

Meet SAM, the HR partner you’ve been looking for.

Strategic Association Management (SAM) NAR combo logo

Let NAR take care of your HR needs so you can focus on your association's success.

We’re a full-service team of experienced professionals wholly invested in your success and ready to help your association with every HR need. You can rely on us for superior and innovative human resource management services, expert guidance, strategic solutions, and professionalism with a personal touch. 

AE Institute Events

Friday, March 17

Human Resources Training Classes:

It's Not My Job
1:00 pm — 2:00 pm

Finding the Best Talent
2:00 pm — 3:00 pm

Pettiness, Squabbles, and Quiet Quitting: Performance or Discipline?
3:00 pm — 4:00 pm

Learn more

Saturday, March 18

Networking Roundtables: Human Resources Q&A
2:30 pm — 3:30 pm

Hyatt Regency Seattle, Columbia C&D, Level 3


Thanks to Carole and Kelsi, we have made some great hires, revamped our compensation program, developed career paths, and implemented an entirely new performance management system.”

“Carole and Kelsi are an integral part of our team and a reliable and constant source of up-to-date knowledge. They are our “go to” for all HR questions and concerns, especially during these new times. Thanks to Carole and Kelsi, we have made some great hires, revamped our compensation program, developed career paths, and implemented an entirely new performance management system.”

Submitted by:
Michelle Mills-Clement, CEO, Chicago Association of REALTORS®
Chicago, IL

Now Available: Evaluating CEO Performance Webinar

Learn best practices in CEO performance management. This webinar is open to all volunteer leaders & chief staff executives.

Member Price: $99

Purchase from the REALTOR® Store

Evaluating CEO Performance Webinar image from the REALTOR® Store


As employees of NAR, we understand REALTOR® association structure, politics, and the ins and outs of our industry—giving us unique, proprietary insight and understanding that you won’t find anywhere else. 

SAM Offers Full-Service HR

We’re your one-stop HR shop—from finding the best leader and staff for your association to facilitating your strategic planning and board orientation sessions, conducting employee training, and ensuring you have the operational structure you need to meet your long-term goals.

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SAM Leverages Experience and Expertise

We’re highly qualified industry experts and certified human resource professionals with advanced degrees, numerous certifications and designations, and decades of combined experience. As a team, we optimize that deep understanding to your operational and business advantage.

SAM Gives You a Leg Up on Your Legacy

Let us help raise the profile of your association, enhance your standing in the community, and make your mark within your association by putting the staff, strategic plan, and systems in place that will set your association up for long-term success.

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SAM Provides a Customized, Personalized Approach

All of our HR services are tailored to your association—whether you have 50 members or 50,000. We pride ourselves on our flexible, agile approach and are always ready to respond to your unique and evolving needs.

SAM Helps You Mitigate Risk and Minimize Liability

HR law is complex, and compliance with all rules and regulations is key. Our well-informed staff has a comprehensive understanding of relevant legal issues and take a proactive approach, helping you recognize and rectify problems before they cost you time, energy, and money.

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  • Association Executive Search Assistance
  • Board Orientation
  • Compensation Analysis
  • Conflict Resolution Facilitation
  • Employee Issues
  • HR Services on a Retainer Basis
  • Job Audit
  • Post-Merger Facilitation
  • Staff Recruiting
  • Strategic Planning
  • Strategic Workforce Planning
  • Structural Audit
  • Teambuilding
  • Work of Leaders/DiSC Assessment
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