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NAR examined REALTORS®' current tech usage and their attitudes about the future of real estate technology.
Highlights
- Thinking back on the last 12 months, respondents found that these technology tools used in their businesses were very impactful:
- eSignature (79%)
- Lockbox (67%)
- local MLS apps/technology (67%)
- Thinking about the next 24 months, respondents believe that these five technology tools will be very impactful in their business:
- cyber security (31%)
- 5G (30%)
- drones (27%)
- artificial intelligence (15%)
- virtual reality (14%)
- Respondents found that these technology tools provided by their brokerage were very valuable:
- eSignature (67%)
- Lockbox/Showing tech (53%)
- transaction management (45%)
- video conference (40%)
- 35% of respondents agree that their Brokerage provides them with all the technology tools they need to be successful in their job, and 26% percent strongly agree.
- Respondents said that the technology tools provided by their MLS included:
- property data and history (85%)
- sales statistics (81%)
- public records search (75%)
- listing syndication (72%).
- Respondents said that the technology tools provided by their Local or State Association included:
- forms (66%)
- tech education (59%)
- eSignature (46%)
- Lockbox (39%)
- tax information (39%)
- 89% of respondents use Facebook in their real estate business, 59% use Instagram, 53% use LinkedIn, and 26% use YouTube.
- 63% of respondents said the main reason for social media use in their real estate business was to promote listings.
- The top three tech tools that have given respondents (or their agents) the highest number of quality leads in the last 12 months were:
- social media (46%)
- their local MLS(30%)
- customer relationship management (CRM) (26%)
